Best practice for mobile first indexing implemented before 2021

Best practice for mobile first indexing implemented before 2021


Because smartphones and tablets are ubiquitous, Google only uses mobile version content for indexing and ranking. But before introducing some best practices for mobile first indexing, let’s resolve any possible confusion about the update and its implications.


The mobile priority index is the current default setting and has been around for a long time. As of July 1, 2019, all new Internet sites or Google searches use the mobile version of the website for indexing.

The first mobile index is the same as the desktop index. There is no new indexing process — the update means that Google will use the mobile version of the website for indexing and ranking rather than the desktop version.

You have no choice in the matter. As a website owner, you may not withdraw from this update. Google’s goal is to move all websites to the first mobile index, which depends on the availability and compliance of website owners.

What are the best practices for mobile first indexing?

Now that you have a better understanding of mobile first indexing and what it means, let’s discuss some best practices you can implement now to ensure smooth progress in March 2021.


  1. Implement a responsive web design

If you have not joined yet, now is the time to join a website that is optimized for 70% for websites. You can do this through responsive web design. Responsive websites ensure that users always see the optimized version of the website, regardless of device or screen size.


Responsive websites benefit greatly from their flexibility – Responsive website design means website owners do not have to create multiple versions of websites to adapt to different devices.


If you already have a responsive web design, mobile first indexing will not have a significant impact on your website’s performance on search engine results pages (SERP). If you are in the web design customization stage, this website design tool can help you. In fact, Google has stated that adaptive websites that use dynamic services properly do not require any changes at all.


  1. Make sure Googlebot can access your mobile website

Googlebot is Google’s web scraping software, and should access and present your content. Allow Googlebot to check the source of your website and ensure that your mobile website URL differs from your desktop website URL. Also, remember to check if the ban command can block URLs.


To ensure the ranking of your website, you need to use the same meta robots tag on mobile and desktop websites. When mobile indexing is first activated on your site, different meta robots tags can prevent Google from crawling and indexing your pages.


Lastly, make sure you do not use “lazy lazy” for the main content. Lazy loading is an optimization technique that can slow down the loading of invisible or important content. Please note that Googlebot will refuse to load content that requires user interaction to load, such as typing or clicking.


  1. Make sure your website is the same in desktop and mobile versions

Users should not be penalized for using a tablet or smartphone instead of a desktop computer. Your desktop website should have exactly the same content as your mobile website. If your mobile site currently has less or different content, you may need to update it.


When comparing the contents of two versions of a website, check the title carefully. Make sure the title stays consistent and make sure it looks good on the mobile version of your website.


Similarly, as a website owner, you need to ensure that the same experience is provided on both versions of the website. Consistency between the two versions of your website is one of the best methods to give visitors an unified experience that is interesting to them.


  1. Analysis of your structured data

If you choose structured data, you need to make sure that the data is on your mobile and desktop websites and has the same structured data.


You also need to make sure that the URL in the mobile version of the structured data is updated to the mobile URL.


  1. Review your ad placement

If you accidentally place an ad, it will affect the position of your mobile page. While viewing ads on mobile devices, look at the Better Ads Standard and make sure it meets the standard.


  1. Pay attention to your visual content

Any photos or videos in the mobile version of your website have their own list of best practices. For pictures, you need to provide high quality pictures to the user in a supported format. Be sure to include only images with high resolution and images that do not look too small when viewed on a smaller screen.


For pictures and videos, try not to use URLs that change when the page loads, because if the URLs keep changing, Google will not be able to process and index the images properly.


For video content, it must be easily found on mobile devices and should be placed in a supported format and associated tag. You do not want to put videos at the bottom of the page to prevent users from scrolling non-stop. Best practices for structured data also apply here — you want to make this data the same on both the mobile and desktop versions of your website.


The final word

Things are changing fast. Today, most online users prefer to access the Internet through mobile devices rather than computers. This is because of the convenience provided by mobile devices. Google’s decision to move to mobile first indexing is an incredible response, and this shows how much we rely on mobile devices.

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