WWDC 2020: iOS 14 and its effects on apps

WWDC 2020: iOS 14 and its effects on apps



WWDC 2020 was held remotely in June and announced the arrival of iOS 14. While expected to be officially launched in September, these updates have received new feedback and results in marketing strategies from mobile experts.


This is because these changes will affect the mobile app search system in the Apple App Store, which can interfere with user acquisition naturally. RankMyAPP has separated the headlines about the features of iOS 14 and how it affects ASO (App Store Optimization) and media activity. See below.


A new version of iOS 14 was announced on the first day of WWDC. The keynote address reflects the new user interface and Apple’s efforts to review app discovery and app experience while determining strict user privacy protection methods, which will have a ripple effect on tracking and advertising on mobile devices. We’ve summarized the highlights and outlined below how this might affect your application:


Picture-in-picture and widgets:


This is not a revolutionary update, as it has been doing on Android for a while, but the new iOS 14 update will also allow for an in-picture display. Basically, iPhone users can maintain video viewing between apps to get a smooth and uninterrupted experience. In the long run, this can increase the participation rate of streaming media and OTT applications.


Another one that has been used on Android for a while is the widget. Apple took this opportunity to share their new experience with app widgets on iOS devices at WWDC. This new design has “data-rich” capabilities and is available in a variety of sizes that can be expanded and repositioned on the main page in your other applications so you can interact with the app without opening it. You can also add “smart stack” widgets, which will provide smart recommendations, windows to useful applications, and functions based on various behavior triggers. Optimizing widgets will be the key for application owners to keep moving forward.


Application clip … what is it?


Apple has also launched a version of its Android Instant App, which aims to extend the success of the app store with its Clips feature, which lets you try out a summary of apps without a complete. App editing is part of your app experience. Extraction from existing parts of the application, which is light and fast, and can easily review the application experience. The app clip is displayed as a card via the appropriate pop-up screen, which can be used in a variety of situations, such as booking, rental, or payment, all transactions will be stored in Apple walled garden (Apple Pay used for payment, Apple ID used for registration)). You can start app clips from products purchased over a network, message, map, NFC tag, or QR code.


The app clip will be integrated with your app in the App Store, just like how the iMessage app is bundled today — that is, as an app extension, under the same store list. Application clips are also native code, not web technology.


Apple says that the App Clip is an opportunity to quickly show the value of your app and drive. By providing an overview of the application experience, the App Clip will be an important discovery and acquisition channel for iOS applications when the feature is launched publicly. This is also a good way to encourage registration. This is a common turning point in the journey of the user. This will be smoother. If the user details are loaded, it will be converted into a complete application.


IOS 14 privacy update


One of the most important announcements is the new user privacy feature that will be integrated with the iOS 14 update. Starting with iOS 14, apps need to get user permissions to use the advertiser IDFA, which explicitly gives permission to track users between apps and services. Most importantly, it is also found that App Store products will begin to provide summaries and details tailored to your own reported privacy practices, as well as links to your privacy policy. IDFA depreciation has long been expected, and it appears that Apple has taken the first step to give users more options to opt-out of tracking. With greater visibility and the ability to impose restrictions on some users, this greatly influences the views and behaviors of users, including the work of the ad you are targeting, and even integrates a third-party SDK into your application.


This is a clear warning for developers to talk to users to get tracking permissions

and to explain the exchange of values ​​when granting these permissions to users.

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