Paying for user acquisition (UA) for mobile applications: 5 strategies

Paying for user acquisition (UA) for mobile applications: 5 strategies

Paying for user acquisition (UA) for mobile applications: 5 strategies     Research shows that in 2019 alone, 204 billion applications were worldwide. With consumer spending on the App Store reaching a peak of $ 120 billion last year, the global application user base continues to grow and interactions with mobile devices are becoming increasingly … Read more

How to conduct an app store optimization audit (ASO)

How to conduct an app store optimization audit (ASO)

How to conduct an app store optimization audit (ASO)     There are many ways to use natural channels to attract users to your app and increase visibility. However, the biggest contributor is your presence in the app store. If done correctly, App Store Optimization will give you the opportunity to attract a large number … Read more

How can mobile applications change the face of digital marketing?

How can mobile applications change the face of digital marketing?

How can mobile applications change the face of digital marketing?     Digital marketing Digital marketing is like a haven for all your online marketing needs and endeavors. Digital channels such as social media, Google search, and email marketing use your business to connect with current and potential customers through online platforms such as websites. … Read more

WWDC 2020: iOS 14 and its effects on apps

WWDC 2020: iOS 14 and its effects on apps

WWDC 2020: iOS 14 and its effects on apps     WWDC 2020 was held remotely in June and announced the arrival of iOS 14. While expected to be officially launched in September, these updates have received new feedback and results in marketing strategies from mobile experts.   This is because these changes will affect … Read more

Best practice for mobile first indexing implemented before 2021

Best practice for mobile first indexing implemented before 2021

Best practice for mobile first indexing implemented before 2021   Because smartphones and tablets are ubiquitous, Google only uses mobile version content for indexing and ranking. But before introducing some best practices for mobile first indexing, let’s resolve any possible confusion about the update and its implications.   The mobile priority index is the current … Read more